報紙讀者轉換因素之研究─以銘傳大學傳播學院學生為例
碩士 === 銘傳大學 === 傳播管理研究所 === 92 === Customer Switching Behavior is a very important topic in customer relationship management. It influences market share and returns of business negatively. After the new competitor “Apple Daily News” has participated in the newspaper market in Taiwan， the newspaper m...
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2004
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/j7re8c |