| Summary: | 碩士 === 銘傳大學 === 國際企業學系碩士班 === 92 === The activities of innovation undoubtedly become the prioritized program that company concerned and poured lots energy into since 1990s. For years, Taiwan has been obviously moving toward a more service-oriented economy, so that this case study is concerned with the innovation in service industry. According the point mentioned above, this study is written with the aim of bank industry in Taiwan.
Since the financial liberalization and internalization trend from 1980s, domestic banks have been facing many challenges to adapt new structure of financial market and compete with the local branches of foreign banks. This case study has presented more details about way of domestic banks and local branches of foreign banks set up their service innovation through organization capability in practice through the interviews with several managers from banks.
As mentioned in the discussion of the organizational capabilities implementing the service innovation, several of propositions are drawn at this study. In each propositions this study discusses the linkage between six organizational capabilities and innovation performance. Also, this study presents the content about the effects of organizational capability in improving innovation performance.
In addition, we try to figure out the distinct points of each innovation type. The capability of strategy, process, technology and measure system are comparatively important when banks adopt radical innovation. On the other way, the capability of culture and people; distribution and sale are comparatively important when banks adopt incremental innovation.
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