| Summary: | 碩士 === 高苑技術學院 === 經營管理研究所 === 92 === The Internet application growth is rapid, causes the electronic commerce the transaction vigorous development, but the domestic researchers mostly discuss the new instruments of exchange to the negotiable securities industry influence, as well as the degree of acceptance of online trading by the investors, but lacks of disscussion on the brokers regarding who are promoting the online trading.This research is focus on the brokers’viewpoints anf attitudes forwards the online trading which is promoted by the securities companies.
The purpose of this research is to investigate the relationship among brokers’attitude, organization commitment and job performance .This research is using the questionnaire survey, choeses the Masterlink securities of Kaohsiung branch as the research objects, 116 copies of survey questionnaires have been sent out.There are 82 helpful copies feedbacked, the rate of effective questionnaire is 70.69%.
The research methods include reliability analysis, descriptive statistics, t-test one-way ANOVA analysis , Correlation Analysis& Regression Analysis.
Here are five major finding of the research:
1. After the stock corporation ducting online trading, the attitude toward work of the sales representative inclines to the frontside.
2. After the stock corporation ducting online trading, the sales representative inclines to the front side to the organizational commitment of the corporation.
3. After the stock corporation ducting online trading, the job results of the sales representative expresses to incline to the front side.
4. Individual characteristic (employment history and education background) is significantly related to broker attitude,organizational commitment and job performance
5. Broker attitude,Organizational commitment and job performance are closely related to each other.
|
|---|
