| Summary: | 碩士 === 崑山科技大學 === 視覺傳達設計研究所 === 92 === It has ever been the golden age in the first 50 years of 20th century for illustration. Without any doubt, illustration has been our critical visual experience from childhood. Even for “BAZAAR” or “VOGUE” such fashion magazines, illustration also carries its significance with essence of visual design. Hence, fashion illustration plays its absolutely important role in fashion magazines. However, fashion illustration becomes weakened and weakened progressively with the invention and popularity of photograph taking. However, with the high development of technology and new media, designers could perform her or his production through more diversified styles or manners; and this also diversifies the development of illustration.
This research is meant to probe into the evolution of fashion illustration style by means of literature reviewing from 20th century. Furthermore, this research also classifies and analyzes the genres of fashion illustration form 1995 to 2003 by the study of iconology.
The styles of this research could be divided into seven categories, including 1.Diegesis, 2.Reification, 3.Everyday life, 4.Space and city atmosphere, 5.Gamines & Sophisticates, 6.The sensualist, and 7.The technocrats and digital.
“Fashion” is the modem culture with rapid transformation. Illustrators eye and picture their fashion styles with different themes and contents. This drives observers to have a distinct appearance differentiated from the photo taking, and to bring them more imagination. The vague and uncertain description also shows the characteristics of post consume images. By probing into the illustration genres, it could be realized with the normalization of visual fashion image by symbolized consumption. These changes of consumption esthetics also impacts the nowadays popular emotion, and it leads the designers to consider different consumption attitude and culture level to integrate these into their artworks.
From viewing overall nowadays Taiwan’s fashion style, it is always the transplantation of Japan’s modem culture and imagination from far America. However, when it occurs to nowadays Taiwan economic performance and the designing position of globalization, designers would loss their opportunities without creating the differentiation. As a result, this research, through probing into fashion illustration styles and developing by creation of「Se Dire」digital-interactive laboratory at the same time, is meant to offer fashion researchers and designers more possibilities of fashion illustration styles and more room for self-creators to be experienced.
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