A Study on Business Development Strategy of Regulated Merchandise-Taking One of Taiwan’s Yacht Paint Company for Example-

• Main Authors: Lee,Mao-jung, 李茂榮
• Other Authors: Tarn,Da-cheng
• Format: Others
• Language: zh-TW
• Published: 2004
• Online Access: http://ndltd.ncl.edu.tw/handle/21667190278780756180

碩士 === 義守大學 === 管理科學研究所 === 92 === Business will set development strategy after study external/internal environment. The study “A Study on Business Development Strategy of Regulated Merchandise” has some limit, because yacht dock hasn’t open up and the draft of proposed law still under discuss. Therefore the study analyze external/internal environment, investigate business marketing mix, customer satisfied and business development strategy to build company’s center value. The study use Likert’s model to design questionnaires, after measurement and construction to point out the shortcomings of the present situation. Taiwan yacht industry trade association is the principal sampling and Mainland China and USA are the assists. We provide 45 questionnaires, this study presented a detailed analysis of its result with collected 73.3% of questionnaires, which be processed by SAS software, and obtained the findings as follows. Customer basic information, business marketing mix, customer satisfied and business development strategy has come to an evident correlation. On the hand, regulated merchandise has space-time background, after “three-links” of Cross-strait or the relation of yacht laws are pass in Taiwan, the yachts ought to speed up their process to get with their new environment. In sum, the study recommend business using the foundation they already have, preparing the way to deal with situations. Business development strategy of goods for export to America will change into market in Taiwan and Mainland China. The follow-up study will be in focus on potential market of Taiwan and Mainland China.