A study on the influencing factors of consumers'' life insurance buying decision -- a case study of Taipei.

碩士 === 輔仁大學 === 應用統計學研究所 === 92 ===   Taiwan’s 2002 life insurance market share reached 1.35%, far exceeding the 1% mature market boundary. In Taiwan’s insurance market which has national health insurance and where the average person insures 158%, the government passed a law to allow non-life insura...

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Bibliographic Details
Main Authors: Jung-Li Yang, 楊容俐
Other Authors: Te-Hsin Liang
Format: Others
Language:zh-TW
Published: 2004
Online Access:http://ndltd.ncl.edu.tw/handle/10203695359900589322