A Research of On-Line Game Market Segmentation based on the student of Fu Jen Catholic University

A Research of On-Line Game Market Segmentation based on the student of Fu Jen Catholic University

碩士 === 輔仁大學 === 應用統計學研究所 === 92 === In order to provide necessary information for On-Line game market segmentation，questionnaire survey about leisure behavior and life style had been conducted on Fu Jen catholic university during spring 2003. Responses of 1881 students selected by Quota P...

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Main Authors: Lin Chien-Tai, 林千代
Other Authors: Liao Pei-San
Format: Others
Language:zh-TW
Published: 2004
Online Access:http://ndltd.ncl.edu.tw/handle/56768578524317240852
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spelling ndltd-TW-092FJU005060022016-01-04T04:09:15Z http://ndltd.ncl.edu.tw/handle/56768578524317240852 A Research of On-Line Game Market Segmentation based on the student of Fu Jen Catholic University 線上遊戲族群區隔研究-以輔仁大學為例 Lin Chien-Tai 林千代 碩士 輔仁大學 應用統計學研究所 92 In order to provide necessary information for On-Line game market segmentation，questionnaire survey about leisure behavior and life style had been conducted on Fu Jen catholic university during spring 2003. Responses of 1881 students selected by Quota Proportional Sampling between gender and year as well as among colleges were statistically analyzed with description statistics、Decision Tree、Ranking Data Analysis、Factor Analysis、Cluster Analysis and obtained the following information ： 1. On-line game consumer behaviors are significantly different between gender and among life style groups. 2. Three groups of student with different demographic characteristics were found as the potential target population. Liao Pei-San 廖佩珊 2004 學位論文 ; thesis 81 zh-TW
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language zh-TW
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description 碩士 === 輔仁大學 === 應用統計學研究所 === 92 === In order to provide necessary information for On-Line game market segmentation，questionnaire survey about leisure behavior and life style had been conducted on Fu Jen catholic university during spring 2003. Responses of 1881 students selected by Quota Proportional Sampling between gender and year as well as among colleges were statistically analyzed with description statistics、Decision Tree、Ranking Data Analysis、Factor Analysis、Cluster Analysis and obtained the following information ： 1. On-line game consumer behaviors are significantly different between gender and among life style groups. 2. Three groups of student with different demographic characteristics were found as the potential target population.
author2 Liao Pei-San
author_facet Liao Pei-San
Lin Chien-Tai
林千代
author Lin Chien-Tai
林千代
spellingShingle Lin Chien-Tai
林千代
A Research of On-Line Game Market Segmentation based on the student of Fu Jen Catholic University
author_sort Lin Chien-Tai
title A Research of On-Line Game Market Segmentation based on the student of Fu Jen Catholic University
title_short A Research of On-Line Game Market Segmentation based on the student of Fu Jen Catholic University
title_full A Research of On-Line Game Market Segmentation based on the student of Fu Jen Catholic University
title_fullStr A Research of On-Line Game Market Segmentation based on the student of Fu Jen Catholic University
title_full_unstemmed A Research of On-Line Game Market Segmentation based on the student of Fu Jen Catholic University
title_sort research of on-line game market segmentation based on the student of fu jen catholic university
publishDate 2004
url http://ndltd.ncl.edu.tw/handle/56768578524317240852
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