A study on the application of puns in advertising:take Global Views Monthy Magazines from 1989 to 2003 as an example
碩士 === 輔仁大學 === 應用美術學系碩士班 === 92 === Pun is one kind of rhetoric . It is a language and writing form that expresses the double meaning in the specific language environment. Both meanings are remarkable and can provoke people association. The pun, which has succinctly, charming humorous and novel, is...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2004
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| Online Access: | http://ndltd.ncl.edu.tw/handle/27176200838183542656 |