| Summary: | 碩士 === 輔仁大學 === 管理學研究所 === 92 === The enhancement of the living standard have made the Liner Actuator very demanding in the civil industry. This research is aimed at the linear actuator industry for furniture application in Taiwan and proceeding the analysis of the market structure, investigating the specific competitive advantage of linear actuator industrial, to analyze the competitive strategy for actuator manufacturers in Taiwan.
This thesis is going to take the J firm as the subject to investigate and interview profoundly, to induce the ompetitive advantage and key success factors of the linear actuator industry. Finally, this thesis have acquired the main conclusions as follow:
1.The key success factors of linear actuator industry for furniture application in Taiwan including the economical scale、professional skill、technical capability、intergraded supply chain.
2.The best coporate strategy for J firm is “Growth Strategy”.
3.For “Growth Strategy”, J firm could execute the market penetration strategy and product extending strategy simultaneously.
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