A Study of the Relationship between Consumer Characteristics and Reference Price Utilization
碩士 === 逢甲大學 === 國際貿易所 === 92 === This paper examines how consumer characteristics with different product categories affect the process by which consumers utilize multiple internal reference prices (IRPs) to evaluate the offer retail prices. We examined two alternative processes (unitized and non-uni...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2004
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| Online Access: | http://ndltd.ncl.edu.tw/handle/89092480832002195770 |