Dynamic Planning Of Producing And Marketing Strategy For Taiwan Filament Woven Fabrics Industry

• Main Authors: Jui-Ching Chu, 朱瑞清
• Other Authors: none
• Format: Others
• Language: zh-TW
• Published: 2003
• Online Access: http://ndltd.ncl.edu.tw/handle/91941841168236662071

碩士 === 逢甲大學 === 紡織工程所 === 92 === As a result of the worldwide competition and the rapid changes of textile market, it could not avoid that the textile industry in Taiwan, which is mainly export-oriented, has to adjust the industrial structure to keep the competitiveness. Observing the industrial structure and the circumstance of the domestic and foreign environments, the textile industry in Taiwan has been able to develop high value-added products such us hi-tech. textiles. Due to the rapid changes of the market and the customers’ demand, it is suggested that Supply Chain Management should be introduced, and integrate the upper, middle, and the lower streams in order to minimizing operational risks and costs. In this research, the System Dynamics Approach will be used for model building and simulation. Moreover, through the scenarios analysis based on the two existing strategies, namely Make-to-Stock and Make-to-Order, an appropriate product strategy will be decided by a series of the key performance index measuring： inventory turnover ratio, inventory holding cost, and order fulfillment ratio. Finally, the result shows that the Make-to-Order is the most appropriate product strategy with better performance in five scenarios. That is to say, due to the higher inventory turnover ratio and appropriate service level, the inventory and holding cost of MTO can be lower than MTS by 50%, and less variation, which shows that MTO is more robust than MTS.