The Relationships among Railway Travel Attractiveness,Visitors' Satisfaction and Revisiting Willingness in Neiwan.

• Main Authors: Cheng-Chiu Lin, 林政萩
• Other Authors: none
• Format: Others
• Language: zh-TW
• Online Access: http://ndltd.ncl.edu.tw/handle/61521167483935766066

碩士 === 逢甲大學 === 建築與都市計畫所 === 92 === The purpose of this study was to discuss the recreation experience of Neiwan railway travel, emphasizing on the interrelationships among the railway travel attractiveness, visitors’ socio-demographic characteristics, expected experience, participated experience, degree of satisfaction, and revisiting willingness. Using Importance-Performance Analysis to analyze visitors’ perception difference between expected experience and practical experience, the results can be referred to Neiwan railway travel management. We investigated visitors who want return home in Neiwan station. The valid number of questionnaires is 482. The research findings show as following: 1.Visitors’ characteristics including sex, marriage status, age, education level, income, number of traveled in Neiwan before, number of companions had significant influence on their recreation experience. 2.Visitors’ characteristics including marriage status, age, occupation, income and companions had significant influence on their perception of railway travel attractiveness. 3.The recreation experiences items were analyzed by factor analysis, which grouped into four factors: “natural relaxation,” “railway characteristics,” “culture experiences” and “social relationship”. Using regression analysis to explain visitor’s satisfaction model by recreation experience factors, the result showed that the explained variance was 13.4%. The factor of “natural relaxation” had the great correlation than others. 4.When visitors got higher degree of satisfaction they would more likely to revisit and to recommend Neiwan railway travel. 5.The Importance-Performance Analysis results show that nine items had high expectation and high experience value that means in “Quadrant A- need to keep up the good work”. There also had eight items located in “Quadrant C - gradually improve in the future”. But no item located in “Quadrant D-Concentrate Here” and “Quadrant B-Possible Overkill”. According to results we knew the Neiwan railway travel important characteristic is natural environment resources that must be keep maintenance but the shortcoming is lacking the railway culture experience that needs promotion and performance in the future.