The Comparison of Internet Marketing Strategy Between Taiwan’s and China’s Firms

碩士 === 逢甲大學 === 企業管理所 === 92 === The importance of the World Wide Web as a marketing channel has been rapidly gaining ground in recent years. International electronic commerce is expected to experience explosive growth in regions. Corporate websites are becoming important mechanisms for marketing co...

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Bibliographic Details
Main Authors: Yuan-Shan Huang, 黃元珊
Other Authors: Feng-Jyh Lin
Format: Others
Language:zh-TW
Published: 2004
Online Access:http://ndltd.ncl.edu.tw/handle/39682282466228348796