Brand Strategies of Taiwan Mobile Phone Manufacturer in Mainland China- The Case Study of A Company
碩士 === 大葉大學 === 工業關係學系碩士班 === 92 === This research focuses on mobile phone manufacturers in the high-tech industry and with China as the target market. We hope that it will enable us to understand the process of how Taiwanese mobile phone manufacturers operate and develop local brand awar...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2004
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| Online Access: | http://ndltd.ncl.edu.tw/handle/19894293065660201492 |