A study on the Future Development Trend of LCD TV in Taiwan

• Main Author: 陳顯明
• Other Authors: 劉原超
• Format: Others
• Language: zh-TW
• Published: 2004
• Online Access: http://ndltd.ncl.edu.tw/handle/21416695264773419824

碩士 === 大葉大學 === 事業經營研究所 === 92 === ABSTRACT The main purpose of my research is to approach the future developing direction of LCD TV industry in Taiwan. In my opinion, the main strategy and the future developing direction of the commercial product makers and IT makers — the two major makers of LCD TV industry — play an important role to affect the future developing trend of this industry. Therefore, based on the strategy and trend analysis of the commercial product makers and IT makers, my research will apply the life cycle of industry theory, industry competition related, sales channel and brand strategy theory related. Collecting much second-hand information and talking deeply with the industry managers will be my main approach methods. First, I will get the general understanding of the situation of the panel supply, LCD TV market, the competition of the substitute, and the present situation major makers involved. I will have individual case study on BENQ, TECO, and View Sonic. While I analyze the present situation and the future trend of the industry, the managers will offer some professional views through their understanding of the industry; I will analyze their sales strategy on the brand, price, sales channel and product of LCD TV and the problems they face. Finally, based on the above analysis, I will offer some strategic suggestions to those commercial product makers and IT makers and make the conclusion as follows. The industry of LCD TV is still in the initial stage for the present. Makers make cost down, expand production capacity and drop price. These are important factors to increase the market demanding and make the market grow sharply. The panel price and industry supplier chains willing to sacrifice profit to increase marketing share will be the two main reasons to affect the future price of LCD TV. In my opinion, the more competitive makers are those who lock on special target market and have better control of the panel supply.