The Study of The E-loyalty in The Traveling Virtual Community

• Main Authors: Kun-Hao Hou, 侯昆豪
• Other Authors: Chun-Ju Chang
• Format: Others
• Language: zh-TW
• Published: 2004
• Online Access: http://ndltd.ncl.edu.tw/handle/nhd46f

碩士 === 朝陽科技大學 === 休閒事業管理系碩士班 === 92 === Because of the spread of Internet, more people pay attention to the traveling service online. It’s influenced by the growing traveling virtual community so the traveling networks in Taiwan are set up heavily now. How the business struggle from more competitors will be a challenge in the future. We can find that the management of the virtual community is very important by the successful case of e-bay in the United States. If the manager of the virtual community can provide the functional service, which can satisfy the customers’ needs, and then those customers will be loyal to the network. Thus, the well management of the virtual community will bring heavy business opportunities in the future. Therefore, the purpose of this study is to find out the network functional factors, which the traveling virtual community pays attention to. The result of the study show that the most significant network functional factors of the traveling virtual community are “provide the information which can satisfy the members needs”, “the experience sharing in virtual community” and “the management of the virtual community”.