| Summary: | 碩士 === 朝陽科技大學 === 企業管理系碩士班 === 92 === In the past, information technology has made changes in efficiency of production; nowadays, Internet changes everything in our life style. The first revolution of digitized has improve producing, and the second, it promote the quality of our life. Therefore, Internet is not only an effective connecting media, but also brings an appreciable net gain to attract so many enterprises to put in.
Because these pioneers’ operating and competing, it appears that network business has different competing model with materialization business. Online job web site is just an example in the Internet industry in Taiwan. The competing and expanding in online job web site seems to exhibit winner-take-all and increasing returns that is hard to occur in materialized economy. Among the new world, the business model seems to make a big change by information economy, and network effect plays so important rules.
To explore how network effect leads a firm taking a competiting position in industry, we chose 3 firms in online job web site and try to deeply understand their competing and operating model. After researching, we confirm that network effect’ some economic characteristics：network externality、positive feedback、lock-in, will help a firm gains increasing returns and moves ahead of the comptition. We also find that a frim’s resource base and network effect are inter-affecting each other.
Therefore, if a firm wants to take the economic power, it should survey its economic resource and strategic attitude, and think what smart strategy is and how to across-using their intelligent assets; then it would really creat comptiting advanges and reach winner-take-all competiting position and take increasing returns.
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