The Study of Relationship Quality and Loyalty for Sports Service Industry-An Empirical Study on YMCA Swimming Club
碩士 === 朝陽科技大學 === 企業管理系碩士班 === 92 === Relationship marketing is a popular marketing strategy for many current service industries. This study was using YMCA swimming club at Tai-Chung as subject to examine the application of relationship quality model (Crosby, Evans & Cowles, 1990) in sports serv...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2004
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/j28wz6 |