The Relationship of Service Quality, Customer Perception and Loyalty — The Mobile Telecommunication Industry as Example

碩士 === 中原大學 === 國際貿易研究所 === 92 === Recently, the Government has liberalized the telecommunication industry, so the development of the telecommunication industry has been swift, and the competition in the Taiwan market has increased. The prosperity of technology made mobile phone become necessary in...

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Bibliographic Details
Main Authors: Yu-Lin Chen, 陳煜霖
Other Authors: Cheng-Wen Lee
Format: Others
Language:zh-TW
Published: 2004
Online Access:http://ndltd.ncl.edu.tw/handle/w2p77j