A Research on Strategic Fit of Competition Strategy and Brand Strategy to Brand Equity－Hi-Tech Industry Technology Adoption Life Cycle Perspective
碩士 === 中原大學 === 企業管理研究所 === 92 === ABSTRACT Based on Interbrand analysis; A good brand, besides may "the creation compared to a competitor higher earning, also might guarantee (secure) the future earning to be able as scheduled to arrive". Therefore, "the brand management" has...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2004
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| Online Access: | http://ndltd.ncl.edu.tw/handle/36489100728897919102 |