The impact of knowledge management capability and the interaction between R&D/marketing departments on the new product development performance—A case study of PCB industry.

• Main Authors: Chih-Chang Chueh, 闕志章
• Other Authors: Long-Fa Hsieh
• Format: Others
• Language: zh-TW
• Published: 2004
• Online Access: http://ndltd.ncl.edu.tw/handle/pj62mf

碩士 === 中原大學 === 企業管理研究所 === 92 === Abstract In a changing world, the impact of knowledge management capability and the interaction between R&D/marketing department is an issue that deserves close scrutiny. Especially in the knowledge-based economies era, managers in enterprises have to study how to promote knowledge management capability and how to accommodate the positive cycle of interaction between R&D/marketing departments to create new product development performance. The study selects knowledge management capability and the interaction between R&D/marketing departments as major variables. It explores for the management implication on each variation, the impact between them mutually, and the effects on the new product development performance. After interviewing 3 printed circuit board (PCB) makers, and a series of analyses, the study reaches 3 specific conclusions as below: 1.The impact of knowledge management on new product development performance. In the dimensions of the level of knowledge creation, level of knowledge protection, knowledge application capability, and knowledge capture capability all have a highly positive impact on new product development performance. The efficiency of knowledge distribution and the level of knowledge storage quality & volume are not as emphasized in new product development performance. The reason for this is that companies maintain only an operational level of knowledge distribution and knowledge storage quality & volume necessary for their requirements. 2.The impact of knowledge management capability on the interaction between R&D/marketing departments. Knowledge management capability has a direct connection to departmental information exchange and market information is the major factor that informs the research orientation of R&D department. So the importance of knowledge management capability is evident in the interaction between R&D/marketing departments. Knowledge management capability could enhance the solution of interdepartmental conflict. But this study doesn’t verify this statement. 3.The impact of the interaction between R&D/marketing departments on new product development performance. The dimension of information exchange directly affects the suitability of new products to the market needs. The dimension of influence is also an important factor, because marketing members affect the orientation of R&D research and new product development performance through their handling of marketing knowledge. On the other hand, the dimension of interdepartmental conflict doesn’t have a significant impact on new product development performance, due to the fact that most of companies active in PCB industry have well organized management system. As a result interdepartmental conflict is rarely occurred.