The Study of Relationship among Service Failure, Service Recovery, Customer Satisfaction and Customer Loyalty
碩士 === 長榮大學 === 經營管理研究所 === 92 === Consumers become more and caring about their rights and interests and companies have to review the relationship between consumers and themselves. It is important to retain customer satisfaction in mobile phone services. The service failure is unavoidable in a servi...
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| Format: | Others |
| Language: | zh-TW |
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2004
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| Online Access: | http://ndltd.ncl.edu.tw/handle/35492623933536172488 |