| Summary: | 碩士 === 長榮大學 === 經營管理研究所 === 92 === The study is to investigate Taiwan citizen to perception about the essentials of the national airline service and the purpose is to figure out the important factors and provide the result to national airlines as a feasible reference.
First, the analysis frames were constructed from the essential factor of the elementary evaluation. Second, using “Fuzzy Analytic Hierarchy Process” to solve the weights and sort order of the national airline service evaluation essential factor. Finally, this study aimed to analyze objective and compared the “Delimitation of Continuous Section Method” with the “Likert Scale” through the suggestions were expressed by the consumers. By doing the last step, this study can know the degree of the consumers accept the new way to fill the survey.
The consequence of the study appeared that the service items valued by consumers were “The seats and the equipments in cabin”, “The type of aircraft” and “The image of aviation safety”. Besides, this research compared the “Delimitation of Continuous Section Method” with the “Likert Scale”. However, this study didn’t find obvious difference between them. Therefore, the “Delimitation of Continuous Section Method” needs more attention and development.
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