The metrics of measuring the effectiveness of web ads
碩士 === 長庚大學 === 企業管理研究所 === 92 === With the rapid growing number of internet users, the market of internet has become flourishing. Web advertisements become another focus for advertisers, therefore, the issue of how to measure web advertisements’ effectiveness has become more and more important. A...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2004
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| Online Access: | http://ndltd.ncl.edu.tw/handle/67177216676876806072 |