An Empirical Study of Customer Relationship Management: The Drivers of Customer Profitability

碩士 === 國立中正大學 === 會計與資訊科技研究所 === 92 === The Bureau of National Health Insurance adopts Global Budget in order to control ever-increasing medical expenses and try to reduce the deficit. The intense market competition and dramatic price cut spells less profit for pharmaceutical companies. The cost o...

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Bibliographic Details
Main Author: 李翠琴
Other Authors: 歐進士
Format: Others
Language:zh-TW
Published: 2004
Online Access:http://ndltd.ncl.edu.tw/handle/95687790191724046521

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