| Summary: | 碩士 === 國立中正大學 === 運動與休閒教育研究所 === 92 === Based on the theory of planned behavior, the three principal variables, attitude, subjective norm, and perceived behavior control, were considered to influence the intention of people’s brisk walking behavior and were examined. Basic demographic characteristics, the perceived of brisk walking, perceived living environment were investigated to understand the intention of people participating in the brisk walking behavior. Based on Ajzen’s model of the theory of planned behavior, a questionnaire titled “the intention of participating in brisk walking” was developed and tested in the context of brisk walking behavior from Taichung residents who were 25-59 years old. A multiple stage cluster sampling was used to randomly select the respondents. 280 valid questionnaires were collected and analyzed by descriptive statistics, t-test, one-way ANOVA, Pearson product correlation and hierarchical multiple regression analysis. The results were as follows:
1. There were highly positive correlation among three main variables, namely attitude, subjective norm and perceived behavioral control and their beliefs on the brisk walking intention.
2. There were significant differences on the high and low brisk walking intention in terms of behavioral beliefs, outcome of evaluation, normative beliefs, motivation to comply, control beliefs, and control power. This indicated that different beliefs associate with different behavior.
3. The total explained variance for the direct measures of attitude, and perceived behavior control were 45%. Attitude, and perceived behavior control were effectively predicted brisk walking intention, but not subjective norm.
4. The total explained variances for the indirect (belief-based) measures were 23% and only normative belief with motivation to comply was effectively predicted brisk walking intention.
5. There were significantly differences on brisk walking intention in the marital status, income, frequency of past brisk walking, perceived of brisk walking behavior and perceived living environment.
|
|---|
