A Study of Neighborhood Mode Virtual Communities with Multiple Individuals

• Main Authors: Yen-Ting Lin, 林彥廷
• Other Authors: Jyun-Cheng Wang
• Format: Others
• Language: zh-TW
• Published: 2004
• Online Access: http://ndltd.ncl.edu.tw/handle/59486085072312220660

碩士 === 國立中正大學 === 資訊管理學系 === 92 === Recently, virtual community has become a new communication channel of modern people with Internet popularizations. Customization and Personalization are easier to apply in the applications of Information Technology, so virtual communities also changed in some aspects. In typical public virtual communities, it often be focused on a group of people having the same interesting and they share knowledge and exchange information to each other. But the values and positions of the “individual” in communities are often ignored in this way. Our research finds the neighborhood concept is very important to physical communities from the definitions of physical communities. But in virtual communities which focus on the public sphere without the neighborhood concept based on individuals. We focus on the new virtual community mode with neighborhood concepts and we deeply analyze and research it in three web sites with neighborhood concepts. They provide virtual residences for their members, and these ones are connected to each other and become a type of multiple individuals. We try to develop a new taxonomy of virtual communities and research the behaviors of these members with grounded theory of qualitative research method. The results of our research find that these members have high senses of community and belongings in neighborhood mode virtual community. And there are deeply interactions in the relationships of neighborhood based on virtual residences. Besides, the revisit rate and the stickness of web sites are grown with neighborhood mode.