階段性產品兩極化特性對行銷策略的影響
碩士 === 國立中正大學 === 企業管理研究所 === 92 === Abstract Since a company can not occupy whole the market, focus is necessary. This study holds that market is segmented and the segmentation brings opportunity. Today the market segmentation and position are more and more important. In the s...
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| Format: | Others |
| Language: | zh-TW |
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2004
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| Online Access: | http://ndltd.ncl.edu.tw/handle/85109304778493695339 |