A Study on Cause-Related Marketing about the Influence of Social Significance on Brand Equity
碩士 === 真理大學 === 管理科學研究所 === 92 === Cause-Related Marketing can provide enterprises many benefits, such as helping enterprise on enhancing brand image, raising brand awareness and acquiring SCA. Since the campaign is with sales and supporting cause or issue, companies should consider and choose the c...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2004
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| Online Access: | http://ndltd.ncl.edu.tw/handle/01332520333853678641 |