The Application of Marketing Campaign Optimization in Finance Holdings- A Case Study of Credit Cards Promotion
碩士 === 元智大學 === 資訊管理學系 === 91
Main Author: | 蘇婉容 |
---|---|
Other Authors: | 邱昭彰 |
Format: | Others |
Language: | en_US |
Published: |
2004
|
Online Access: | http://ndltd.ncl.edu.tw/handle/07948521667761872730 |
Similar Items
-
The Application of Marketing Campaign Optimization in Finance Holdings-A Case Study of Credit Card Promotion
by: Wang-Rong Su, et al.
Published: (2004) -
The Motivation of Credit Card Holdings
by: YIN, JIA-BAO, et al.
Published: (2015) -
The Market Segmentation of Credit Cards Applied To IC Card''s Promotion
by: Huang, We-Ming, et al.
Published: (1996) -
An investigation of credit card holding, borrowing, and payoff
by: Jiang, Saihong
Published: (2007) -
Marketing Promotion of NFC Mobile Credit Card
by: Shih-Hua Liao, et al.