The Application of Marketing Campaign Optimization in Finance Holdings- A Case Study of Credit Cards Promotion

The Application of Marketing Campaign Optimization in Finance Holdings- A Case Study of Credit Cards Promotion

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碩士 === 元智大學 === 資訊管理學系 === 91

Bibliographic Details
Main Author: 蘇婉容
Other Authors: 邱昭彰
Format: Others
Language:en_US
Published: 2004
Online Access:http://ndltd.ncl.edu.tw/handle/07948521667761872730
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spelling ndltd-TW-091YZU053960022016-08-22T04:16:48Z http://ndltd.ncl.edu.tw/handle/07948521667761872730 The Application of Marketing Campaign Optimization in Finance Holdings- A Case Study of Credit Cards Promotion 市場行銷活動最佳規劃在金控服務業上的應用:以信用卡為例 蘇婉容 碩士 元智大學 資訊管理學系 91 邱昭彰 2004 學位論文 ; thesis 63 en_US
collection NDLTD
language en_US
format Others
sources NDLTD
description 碩士 === 元智大學 === 資訊管理學系 === 91
author2 邱昭彰
author_facet 邱昭彰
蘇婉容
author 蘇婉容
spellingShingle 蘇婉容
The Application of Marketing Campaign Optimization in Finance Holdings- A Case Study of Credit Cards Promotion
author_sort 蘇婉容
title The Application of Marketing Campaign Optimization in Finance Holdings- A Case Study of Credit Cards Promotion
title_short The Application of Marketing Campaign Optimization in Finance Holdings- A Case Study of Credit Cards Promotion
title_full The Application of Marketing Campaign Optimization in Finance Holdings- A Case Study of Credit Cards Promotion
title_fullStr The Application of Marketing Campaign Optimization in Finance Holdings- A Case Study of Credit Cards Promotion
title_full_unstemmed The Application of Marketing Campaign Optimization in Finance Holdings- A Case Study of Credit Cards Promotion
title_sort application of marketing campaign optimization in finance holdings- a case study of credit cards promotion
publishDate 2004
url http://ndltd.ncl.edu.tw/handle/07948521667761872730
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AT sūwǎnróng applicationofmarketingcampaignoptimizationinfinanceholdingsacasestudyofcreditcardspromotion
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