The new product development strategy considerations of computer game industry in Taiwan

• Main Authors: Huang, Kuo Jou, 黃國洲
• Other Authors: Liang, Chaucer Chaoyun
• Format: Others
• Language: zh-TW
• Published: 2003
• Online Access: http://ndltd.ncl.edu.tw/handle/32936477177618725145

碩士 === 元智大學 === 資訊傳播學系 === 91 === This study attempts to explore the new product development strategy considerations of computer game industry in Taiwan. By collecting literature from the related fields to serve as theoretical basis as well as to explore the strategic planning of product development. This study utilizes in-depth interview as a research method. Eight owners that successfully develop on-line games and come into the market from 2000-2003 were interviewed for understanding the strategic planning in terms of marketing, technology and company capacity of on-line game. The issues to be addressed include the core idea, product concept, product plan, and product development. According to interviews, it is found that the core idea and game concept within fuzzy front end is to collect messages from player’s demand and market growth through market research to make product differentiable. It is also advised to acquire the feasibility for the game idea by workshop intercommunication about technology level, and the developers whom seek for the playing and interesting within game should be depended on their experience. In addition, the owners’ strategic goal for product plan is to predominate the fast mover opportunity, and strengthen the research capability and resource, taking the technology innovation strategy, and then enhance further the operation capacity of the on-line game business. As for the product development process, the key factor is to bring forward the game project and feasibility analysis, according the project’s requirement to support the proper resource and the team members, and stress the testing finally to upgrade the game’s quality.