A research of relationship between online bidder’s involvement and loyalty

碩士 === 元智大學 === 資訊傳播學系 === 91 === The research is investigating the relationship between involvement of and loyalty of bidder on the Internet.The core question is to confer the behavior of bidders on the Internet that thay have different level of involvement about online auction. The study based...

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Bibliographic Details
Main Authors: Tsay, Jau-Jai, 蔡兆傑
Other Authors: Wang, E. Hsiao-hui
Format: Others
Language:zh-TW
Published: 2003
Online Access:http://ndltd.ncl.edu.tw/handle/62876599129852742069

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