The Impact of Multinationals Corporation’s Entry Strategy and Marketing Mix on Market Performance
碩士 === 元智大學 === 管理研究所 === 91 === t is the purpose of this research to provide a more systematic overview of the operations of the multinational corporation operation in the Asian Pacific region and, specifically, to analyze the impact of their entry strategy and marketing mix on market pe...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2003
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/63551736895653075271 |