| Summary: | 碩士 === 元智大學 === 管理研究所 === 91 === Abstract
In the epoch of knowledge-economy, human is the most important and unique asset of organization. The recruiting of human resource is the key measures of organization for gathering talents. The quality and quantity of new employees identified and enrolled through the process of recruiting will impact various functions of human resource management and the future existence and development of the organization. The mission of ROC Armed Forces is to defend the country and to protect her people. Under the guidance of “better troops and simplify administration” policy, the ROC Armed Forces needs to recruit long-term volunteers to receive military training in order to cultivate a highly professional and functional troop.
The purpose of this study is to probe into the exactitude of recruiting enlisted soldiers. This study adopted inquiring method using questionnaire as a primary, interview as a secondary to achieve our goal. For the first time the MND recruits volunteer enlisted soldiers to serve in the Armed Forces, we consider this course of action as a product of nonprofit organization from marketing perspectives. We regard “appointing-position NCO” and “volunteer NCO” as different products from same production line and consider qualified persons for recruiting as “potential customers”. This study evaluated customer satisfaction from customer’s perspectives to provide a reference for follow-on recruiting decision-making. The objects of this study include three types of potential customers with different attributes, they are Tien-kong experimental Battalion, and new recruits after basic training and the ones apply for an examination of recruiting volunteer enlisted soldiers. The results are as follows:
1.In general, customer satisfaction for “volunteer enlisted soldiers” is between “satisfactory” and “no opinion”.
2.Customers with different background have different customer satisfaction for “volunteer enlisted soldiers”
3.The sequence of customer satisfaction for three different products is “volunteer enlisted soldiers”, “appointing-position NCO” and “volunteer NCO”.
4.The of customer satisfaction of “volunteer enlisted soldiers” for persons willing to be professional serviceman, only “existence need” has significant correlation in three dimensions of “existence need”,“ relatedness need” and “growth need”.
5.The marketing object of “volunteer enlisted soldiers” better focus on persons who value “existence need” and are vocational high school graduates with a family income of 50,000 NT.
6.The strategy of recruiting “volunteer enlisted soldiers” is correct and meets the needs of customers. In the initial phase, the effectiveness to recruit “volunteer enlisted soldiers” within the military troops is better than to try to recruit civilians.
Key words:
customer satisfaction, human resource recruitment, volunteer enlisted soldiers of Tien-Kong missile system , products , product line ,customers.
|
|---|
