THE ANALYSIS OF GASOLINE MARKET IN TAIWAN BY APPLYING THE THEORY OF TRIADS

• Main Authors: Roung-Shyong Lai, 賴榮雄
• Other Authors: Sheng-Shu Tseng
• Format: Others
• Language: zh-TW
• Published: 2002
• Online Access: http://ndltd.ncl.edu.tw/handle/04849556759642581513

碩士 === 元智大學 === 管理研究所 === 91 === ABSTRACT Competition is getting keener in the gasoline market in Taiwan. The dominant competitors include the Chinese Petroleum Corporation, Formosa Petroleum Corporation as well as their down-stream retailers, which are the gasoline stations. Theodore Caplow’s model of coalitions and power relations in triads is here applied to analyze the cooperative- and competitive-relationship among them. The chief purposes in this article are as follows: (1) What type of triad’s pattern trended to in the gasoline market in Taiwan? (2) How properly are the explanations and predictions of Caplow’s model when which is applied to analyze the gasoline market in Taiwan? (3) We hope to use the concepts of triads to describe the coalition structure of the firms’ cooperative- and competitive-relationship in the gasoline market, and in order to obtain some more different perspectives and aspects about strategies. The major findings and conclusions are as follows: (1) Type 6 coalition was formed in the gasoline market in Taiwan at the beginning of the year 2002. (2) Hence, a Conservative, Revolutionary or Improper Coalition hardly occurred. And the facts sustained Caplow’s theory. (3) Coalition theorists see coalitions as a strategy that members use to attain their goals. It might be particularly important to the weakest one.