The study on business matrix for e-learning industry

• Main Authors: Hong-Wen Yang, 楊宏文
• Other Authors: Yao-Chin Lin
• Format: Others
• Language: zh-TW
• Published: 2003
• Online Access: http://ndltd.ncl.edu.tw/handle/73483405735816383319

碩士 === 元智大學 === 資訊管理研究所 === 91 === Currently, e-learning industry is not only one of the rapid growth industries, but is also considered a major industry that influences a country''s global competitiveness. But while many companies start to tap into the market, the most important thing they need to think over carefully is their business model as until now, to find their way to success. But we don’t have a perfect method to describe the business model until today. In 2000 Ruttenbar & Spickler brought up a business matrix to illustrate the e-learning providers'' business model, however, as the e-learning industry is growing mature, the interpretation of the matrix for business model of e-learning industry becomes a question. The paper is based on the methodology of Ruttenbar & Spickler to create the business matrix for Taiwan''s e-learning industry. In addition, the paper studies two representative companies in Taiwan to verify how compatible this business matrix to Taiwan''s e-learning industry. It can be used by e-learning application providers, administrators and investors for study only.