銷售人員對新產品銷售任務之承諾

碩士 === 元智大學 === 企業管理學系 === 91 === Although several studies have suggested that the sales force is a major contributing factor to new product success, few studies have focused on new product commitment by the sales force, particularly with respect to its relationship with selling effort.  ...

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Bibliographic Details
Main Authors: Kao Yi Chun, 高宜君
Other Authors: 李伯謙
Format: Others
Language:zh-TW
Published: 2003
Online Access:http://ndltd.ncl.edu.tw/handle/21068799838920747205