Applying Data Mining Technology to Enhance Customer Relationship Management in Credit Card Business.
碩士 === 元智大學 === 工業工程與管理學系 === 91 === In the recent year, financial groups in Taiwan are allowed to provide diverse financial services. One stop shopping service has become the key on which a financial enterprise can survive under extensive competitions. Among all consumer-banking products, credit ca...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2003
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| Online Access: | http://ndltd.ncl.edu.tw/handle/83154760158160233959 |