| Summary: | 碩士 === 國立雲林科技大學 === 資訊管理系碩士班 === 91 === A Study of the Diffusion of Mobile Commerce’s Applications
Student：Wan-Jen Hung Advisor：Jeung-Tai Tang
Department of Information Management
National Yunlin University of Science and Technology
ABSTRACT
As the progress of wireless telecommunication technology and the explosion of subscribers, Mobile Commerce becomes a new trend that attracts enterprise’s attention after electronic commerce. M-commerce’s applications will become another challenge which enterprises improve its performances.
This study bases on Innovation Diffusion Theory for investigating the relationship among adoption factors, diffusion of m-commerce’s applications and performance. In addition, it aims at entry strategies, years of e-commerce implementation and the position of the person in charge of e-commerce to analyze differences of diffusion of B2C, B2E and B2B M-commerce’s applications.
We conducted questionnaires survey by mail to the companies that drive e-commerce actively or need to build m-commerce. 710 copies of the questionnaires were mailed out and 114 valid copies returned. The valid response rate was 16.1%.
The findings of this study show that (1) Four dimensions that consist of organization, environment, technique innovation and top manager of considerable factors when enterprise adopt m-commerce all have significantly relationship for diffusion of m-commerce’s applications. (2) There is not significantly different between entry industry strategies with diffusion of B2C and B2E m-commerce’s applications, but B2B m-commerce’s applications. Growth strategy is the most important one of diffusion of m-commerce’s applications. (3) There is significant difference between years of e-commerce's implementation with diffusion of B2C and B2E m-commerce’s applications, but B2B m-commerce’s applications. And there is not significant difference between the position of the person in charge of e-commerce driving with diffusion of B2C and B2E m-commerce’s applications, but B2B m-commerce’s applications. The longer of years of e-commerce's implementation or the higher of position of the person in charge of e-commerce driving, the easier of effecting diffusion of m-commerce's applications. (4) There is significant different relationship between the diffusion of m-commerce’s applications with performance. Diffusion of B2B m-commerce’s applications affects huge on enterprise’s performance positively.
Keywords：Mobile commerce, Innovation Diffusion Theory, Performance
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