The Effect of Physicians Outpatient Schedule Pamphlet on Marketing--A Study of a Community Hospital

碩士 === 國立陽明大學 === 醫務管理研究所 === 91 === Abstract: Direct Marketing is still the main marketing tool for this society even though multi-media tools are popular. For the same reason, traditional hospital outpatient pamphlet is still the main marketing tool for most hospitals in Taiwan. The m...

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Bibliographic Details
Main Authors: TSAI HWA, 蔡華
Other Authors: Ching-Wen Chain Ph.D
Format: Others
Language:zh-TW
Published: 2003
Online Access:http://ndltd.ncl.edu.tw/handle/20104424804492132838

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