The Effect of Physicians Outpatient Schedule Pamphlet on Marketing--A Study of a Community Hospital
碩士 === 國立陽明大學 === 醫務管理研究所 === 91 === Abstract: Direct Marketing is still the main marketing tool for this society even though multi-media tools are popular. For the same reason, traditional hospital outpatient pamphlet is still the main marketing tool for most hospitals in Taiwan. The m...
Main Authors: | TSAI HWA, 蔡華 |
---|---|
Other Authors: | Ching-Wen Chain Ph.D |
Format: | Others |
Language: | zh-TW |
Published: |
2003
|
Online Access: | http://ndltd.ncl.edu.tw/handle/20104424804492132838 |
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