THE RELATIONS AMONG CORE COMPETENCE, BRAND STRATEGY AND COMPETITIVE ADVANTAGE: AN EMPIRICAL STUDY ON T COMPANY OF TAIWAN''S INFORMATION AND ELECTRONIC INDUSTRIES
碩士 === 大同大學 === 事業經營研究所碩士在職專班 === 91 === According to PDMA’s (product Development and Management Association) report that there are more than 50% of sales of a successful high-Tech. company is from its new products, they are even 60% for most successful high-Tech. companies. Calantone and...
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| Format: | Others |
| Language: | en_US |
| Published: |
2003
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| Online Access: | http://ndltd.ncl.edu.tw/handle/60645780362425675793 |