REGRET IN REPEAT PURCHASE VERSUS SWITCHING DECISIONS: THE ATTENUATING ROLE OF DECISION JUSTIFIABILITY

碩士 === 大同大學 === 事業經營研究所 === 91 === With increasing globalization of the world economies, market opportunities seem to be more open for consumers. This, in turn, causes broad choices among consumers in order to buy better products. Consumers must often decide whether to continue making dec...

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Bibliographic Details
Main Authors: Li-tsung Chan, 詹禮聰
Other Authors: Hsien-che Lee
Format: Others
Language:zh-TW
Published: 2003
Online Access:http://ndltd.ncl.edu.tw/handle/02792062388208102601

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