Case Study on Revolutionary Channel Strategic Alliances between In-line Skaters and On-line Games

碩士 === 淡江大學 === 商管學院高階主管管理碩士學程 === 91 === Traditional channel has been taken as the marketing strategy for the several decades before. As the speedy grown of Internet, the business model has been changing a lot. Therefore , it contributes a moment for the different category of the industries. Those...

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Bibliographic Details
Main Authors: CHIU-CHU CHENG, 鄭秋菊
Other Authors: Peirchyi Lii
Format: Others
Language:zh-TW
Published: 2003
Online Access:http://ndltd.ncl.edu.tw/handle/57131504499516556155

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