Database Marketing Applied in Publishing Industry

碩士 === 淡江大學 === 商管學院高階主管管理碩士學程 === 91 === The Database Marketing is as a tool to share the risk of one single market channel. In general, there are 3 factors for a company/industry to utilize the Database Marketing tool, 1) Easy to obtain customer’s data, 2) The volume of customer are...

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Bibliographic Details
Main Authors:	Tsai, Chueh-Hsien, 蔡覺賢
Other Authors:	Ting-Ko Chen
Format:	Others
Language:	zh-TW
Published:	2003
Online Access:	http://ndltd.ncl.edu.tw/handle/54244767017821910930

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spelling	ndltd-TW-091TKU006270122015-10-13T13:35:59Z http://ndltd.ncl.edu.tw/handle/54244767017821910930 Database Marketing Applied in Publishing Industry 出版業應用資料庫行銷之研究 Tsai, Chueh-Hsien 蔡覺賢碩士淡江大學商管學院高階主管管理碩士學程 91 The Database Marketing is as a tool to share the risk of one single market channel. In general, there are 3 factors for a company/industry to utilize the Database Marketing tool, 1) Easy to obtain customer’s data, 2) The volume of customer are huge, 3)The product the customer used to consume repeatedly, the publishing company/industry fit out with these 3 factors. Ting-Ko Chen 陳定國 2003 學位論文 ; thesis 102 zh-TW
collection	NDLTD
language	zh-TW
format	Others
sources	NDLTD
description	碩士 === 淡江大學 === 商管學院高階主管管理碩士學程 === 91 === The Database Marketing is as a tool to share the risk of one single market channel. In general, there are 3 factors for a company/industry to utilize the Database Marketing tool, 1) Easy to obtain customer’s data, 2) The volume of customer are huge, 3)The product the customer used to consume repeatedly, the publishing company/industry fit out with these 3 factors.
author2	Ting-Ko Chen
author_facet	Ting-Ko Chen Tsai, Chueh-Hsien 蔡覺賢
author	Tsai, Chueh-Hsien 蔡覺賢
spellingShingle	Tsai, Chueh-Hsien 蔡覺賢 Database Marketing Applied in Publishing Industry
author_sort	Tsai, Chueh-Hsien
title	Database Marketing Applied in Publishing Industry
title_short	Database Marketing Applied in Publishing Industry
title_full	Database Marketing Applied in Publishing Industry
title_fullStr	Database Marketing Applied in Publishing Industry
title_full_unstemmed	Database Marketing Applied in Publishing Industry
title_sort	database marketing applied in publishing industry
publishDate	2003
url	http://ndltd.ncl.edu.tw/handle/54244767017821910930
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Database Marketing Applied in Publishing Industry

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