Database Marketing Applied in Publishing Industry
碩士 === 淡江大學 === 商管學院高階主管管理碩士學程 === 91 === The Database Marketing is as a tool to share the risk of one single market channel. In general, there are 3 factors for a company/industry to utilize the Database Marketing tool, 1) Easy to obtain customer’s data, 2) The volume of customer are...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2003
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| Online Access: | http://ndltd.ncl.edu.tw/handle/54244767017821910930 |
| Summary: | 碩士 === 淡江大學 === 商管學院高階主管管理碩士學程 === 91 === The Database Marketing is as a tool to share the risk of one single market channel.
In general, there are 3 factors for a company/industry to utilize the Database Marketing tool, 1) Easy to obtain customer’s data, 2) The volume of customer are huge, 3)The product the customer used to consume repeatedly, the publishing company/industry fit out with these 3 factors.
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