The Study of Service Quality and Market Segmentation for Retail Industry─A Case on The Department Store of Taipei City
碩士 === 淡江大學 === 管理科學學系 === 91 === The global retail industry is becoming more competitive than ever. Because of the trend for globalization, the differentiation of the commercial products is getting smaller and smaller. Under the trend, enterprises are forced to provide the extra value to...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2003
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| Online Access: | http://ndltd.ncl.edu.tw/handle/50140388337206549568 |