The Consumers’ Trust of E-Commerce and Consumers’ Purchasing Willingness — Taking an Agricultural Web Store as an example
碩士 === 淡江大學 === 資訊管理學系 === 91 === Even the E-commerce environment is getting completed in Taiwan , the related web stores still don’t earn the entire trust of the consumers. In this article, we constructed a trust scale model of customers’ purchase willingness about E-commerce based on the model fro...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2003
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| Online Access: | http://ndltd.ncl.edu.tw/handle/24702285218762299248 |