The research of brand loyalty and customer lifetime value
碩士 === 淡江大學 === 國際貿易學系 === 91 === It is because economy develop rapidly, the competition of consumptive market become more and more intensive. When customers chose the brand, they also purchase the value of brand. Since brand has important influence in buying decision of customers, the firm is start...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2003
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| Online Access: | http://ndltd.ncl.edu.tw/handle/01418981259975178595 |