A Study of Medical Customer Value and Medical Care Seeking Behavior

A Study of Medical Customer Value and Medical Care Seeking Behavior

碩士 === 淡江大學 === 國際貿易學系 === 91 === Abstract : After the enforcement of National Health Insurance in March 1995, the Medical Care Market is becoming highly competitive. With more and more options, consumers in Taiwan are facing more choices when making decisions from a variety of medical se...

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Bibliographic Details
Main Authors:	Chin-Wen Chang, 張瀞文
Other Authors:	Chih-Wen Huang
Format:	Others
Language:	zh-TW
Published:	2003
Online Access:	http://ndltd.ncl.edu.tw/handle/84826760987936320192

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